Faculty Brief Profile







   Ms. Meena Rani N.
    Asst. Professor
    Marketing     meenarani@xime.org

Education


  • MBA (Marketing) from Acharya Nagarjuna University
  • M.Com (Banking) from Acharya Nagarjuna University
  • M.Phil in Management from Bharathidasan University
  • Qualified UGC-NET in Management
  • Submitted Ph. D Dissertation in Management to Jawaharlal Nehru Technological University- JNTUH, Hyderabad

Significant Publications


  • “Balanced Scorecard and its Relevance in Healthcare” published in Adarsh Journal of Management Research, Vol 2, Issue 1, March 2009 pp 51-58
  • “Consumer Perception Towards Service in Organised Retail Settings with Reference to Aditya Birla Limited at Tirupati-An Empirical Study”, Adarsh Journal of Management Research, Vol 5, Issue 1, March 2012 ISSN: 0974-7028, pp 50-59
  • “Customer Relationship Management Implementation in Retail Sector”, Zenith International Journal of Multidisciplinary Research, Vol.2 Issue 11, November 2012, ISSN 2231 5780, pp 102-111
  • “A Study on Customer Experience In Modern Retail Stores With Reference To Big Bazaar, Hyderabad”, Global Research Analysis, Volume: Issue: 2, July 2012, ISSN: 2277-8160, pp 65-67
  • Strategies For Seizing Rural Markets- A Checklist For FMCG Firms, Volume: 1, Issue: 2 July 2012, Global Research Analysis, ISSN: 2277 – 8160
  • “Retailing of Fresh Fruits and Vegetables in Bangalore –A Study on Consumers’ Experience in Modern vis-a-vis Traditional Retail Formats”, Indian Journal of Applied Research, Volume : 3, Issue : 4 , April 2013, ISSN - 2249-555X, pp 28-31
  • “Business Education in the Globalised Economy”, Vol: 2, Issue: 10, , EXCEL International Journal of Multidisciplinary Management Studies, ISSN: 2249-8834, Oct 2012, pp 199-206
  • “Issues and Intricacies of Corporate Retailing of Fresh Fruits and Vegetables- An Empirical Study in Bangalore” RVIM Journal of Management Research, Vol 4, Issue 2, ISSN: 0974-6722, Dec 2012, pp 1-10
  • “Marketing of Fresh Fruits and Vegetables in Bangalore – A Study on Customers’ Experience in Corporate Retail Stores in 7 P’s Framework”, IJRMBSS, ISSN No. : 2319-6998, Vol. 1, Issue 2, July 2013, pp 32- 40
  • “Consumer Behaviour Towards Buying Fresh Produce From Unorganised Retailers In Bangalore”, in IJMS, ISSN : 2348 – 2524, Vol 1, No 1, PP 37-45

Teaching


  • Business Environment, Organisation Behavior, Marketing Management, International Marketing, Services Marketing, Distribution and Supply Chain Management

Research & Other Interests


  • Retailing of fresh produce, retail supply chain management, ethical and environmental issues and inclusiveness in policies of public interest

About Faculty


  • Acted as External Viva Examiner of MBA and BBM and rendered project guidance to MBA, M.Com and BBM students Actively involved and coordinated department work, student development events, industrial tours, guest lectures and the like Have the ability and commitment to translate my academic comprehension and industry exposure to support and strengthen the virtuous cause of my institution and contribute my best in the areas of teaching, research, outreach, and academic administration as per the needs of the institution from time to time.

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