Profile
Dr. K. Subha is a Senior Assistant Professor in the area of Organizational Behavior and Human Resource Management at Xavier Institute of Management & Entrepreneurship (XIME), Bengaluru. She holds a Doctorate in Management from Bharathiar University and is UGC-NET qualified in Management. She also holds a Master’s degree in Foods and Nutrition from Bharathiar University.
With over two decades of academic experience, Dr. Subha has been actively engaged in teaching undergraduate and postgraduate students across diverse management disciplines. She has undergone advanced training in pedagogy and research methods at the Indian Institute of Management Ahmedabad (IIMA), further strengthening her expertise in management education and research.
Her research contributions include publications in ABDC and Scopus-indexed journals. Her academic interests encompass Organizational Behavior, Human Resource Management, HR Analytics, and Talent Management.
Beyond teaching and research, Dr. Subha is actively involved in mentoring student research projects and guiding student-led clubs and initiatives, fostering both academic and personal development among learners.
Awards:
Best Paper Awards
- Best Paper Award, 3rd International Conference on Sustainability, Entrepreneurship, Equity and Digital Strategies (December 2025), jointly organized by Jaipuria Institute of Management, Noida, in partnership with Middlesex University, Dubai, and Prince of Songkla University, Thailand, for the paper titled “Effectiveness of Social Media Recruitment Platforms: Applicants’ Perception.”
- Best Paper Award (HR Track), 4th International Conference on Innovation and Sustainable Business Practices in the Digital Era (ICISD 2025) (February 2025), jointly organized by VIT-AP School of Business (India), Newcastle Business School (Australia), Birmingham City University (UK), and Heriot-Watt University (UK), for the paper titled “A Study on Behavioural Intention and Actual Usage of Artificial Intelligence among Select Service Sector Employees.”
Selected Research Publications
2026
- "Effectiveness of Social Media Recruitment Platforms: Applicants' Perception," International Journal of Economic Practices and Theories.
- "A Cultural Lens on Corporate Social Responsibility: Unlocking CSR and Employee Happiness," in Developing an Architecture of Future-Ready Business Excellence (IGI Global Scientific Publishing).
2025
- "A Study on Behavioural Intention and Actual Usage of Artificial Intelligence among Select Service Sector Employees," in Smart Sustainability (Productivity Press).
- "Unraveling the Impact of Digital Technologies on Team Dynamics and Employee Job Performance in the IT Sector," Academy of Marketing Studies Journal.
2024
- "Perception of Glass Ceiling among Management Executives: A Myth or Reality," Empirical Economics Letters.
- "Branding in Cultural Industries: An Integrated Intellectual Structure and Future Research Directions," Korea Review of International Studies.
- "Influence of Organizational Culture on Organizational Effectiveness in Higher Educational Institutions: Ownership as a Moderator," Prabandhan: Indian Journal of Management.
- "Use of Humour, Celebrity Endorsement and Emotional Appeal in Advertising and Its Impact on Consumer Purchase Decisions in FMCG Products," Journal of Management and Entrepreneurship.
2023
- Published research on Employee Engagement, Leadership and Organizational Culture, Online Shopping Behaviour, Social Media Influencers, Emotional Intelligence, Stress Management, and Healthcare Workforce Challenges in peer-reviewed journals.
2022
- "Impact of E-Leadership Competencies on Employee Behaviour," International Journal of Work Organisation and Emotion.
- "Quality of Work Life (QWL) and Its Impact on Employee Turnover: A Comparative Study of IT and Hospital Sectors," Academy of Strategic Management Journal.
