Prof. Anand Rangachari is a seasoned marketing professional with over 20 years of experience across leading FMCG and consumer brands, including Wipro Consumer Care, Baskin Robbins, SABMiller, Britannia, and Mars. He currently serves as a Business Head and academic, bringing strong industry insights into marketing education.

He has led brand strategy, product innovation, and large-scale marketing campaigns, driving significant business growth and market share expansion. His expertise spans brand management, digital marketing, D2C business models, and consumer behavior.

Prof. Anand has successfully launched and scaled brands, built high-impact communication campaigns, and developed strong digital and e-commerce ecosystems. His practitioner-led approach enriches classroom learning with real-world perspectives on strategy and execution.