| VOL NO. 18, ISSUE 3, JULY-2024 PISSN- 2229-5348 |
| CONTENT |
| Sl. No. |
Particulars |
Authors |
Page No. |
| 1 |
A Study of the Impact of Artificial Intelligence on Digital Marketing – A Systematic Review of Literature (VOL NO. 18, ISSUE 3, JULY-2024 PISSN- 2229-5348) |
Atul A. Nimbalkar, Archana Singh |
1 |
| 2 |
Factors Influencing Self-Reliance in Defence Capabilities of India: A Systematic Literature Review (VOL NO. 18, ISSUE 3, JULY-2024 PISSN- 2229-5348) |
George Jacob, N. M. K. Bhatta |
9 |
| 3 |
Impact of Organizational Shared Values and Value Congruence on Organizational Performance: A Study of IT Companies in Bangalore City (VOL NO. 18, ISSUE 3, JULY-2024 PISSN- 2229-5348) |
Lokapavana Gouda, Shubha Muralidhar |
26 |
| 4 |
Unlocking Micro Small and Medium Enterprises Potential: Addressing Financial Barriers through Government Initiatives (VOL NO. 18, ISSUE 3, JULY-2024 PISSN- 2229-5348) |
Nidhi Upendra Argade, Cs. Priya Chandok |
37 |
| 5 |
CSR in Business School: Faculty’s Perception of University/College Social Responsibility (USR) Initiatives in Nepal (VOL NO. 18, ISSUE 3, JULY-2024 PISSN- 2229-5348) |
Krishna Khanal, Neha Arora |
50 |
| 6 |
Assessing the Impact of Mergers and Acquisitions on Operational Efficiency: A DEA Approach (VOL NO. 18, ISSUE 3, JULY-2024 PISSN- 2229-5348) |
Sharvani, Jeelon Basha V |
61 |
| 7 |
Pilot Study Analysis – Influence of Customer Reviews on Online Hotel Booking Intentions of Indian Consumers (VOL NO. 18, ISSUE 3, JULY-2024 PISSN- 2229-5348) |
Farah Koshy, N. M. K. Bhatta |
69 |
| 8 |
Sustainable Investing: Navigating the Research Trends (VOL NO. 18, ISSUE 3, JULY-2024 PISSN- 2229-5348) |
Naresh Goud, Lata Lokanadha Reddy, R Prasanth Kumar |
79 |
| 9 |
Performance of Trained Self – Help Group Women Entrepreneurs and Their Entrepreneurial Traits and Cultural Efficacy on Select Business Enterprises (VOL NO. 18, ISSUE 3, JULY-2024 PISSN- 2229-5348) |
Kadambari. K, V. Umola |
94 |
| 10 |
A Qualitative Study to Understand the Factors Impacting Rural Livelihood Initiatives: Select Companies in India (VOL NO. 18, ISSUE 3, JULY-2024 PISSN- 2229-5348) |
Chandan Kumar, N. M. K. Bhatta, A Bhavani |
102 |
| 11 |
Book Review – What Went Wrong with Capitalism: Ruchir Sharma (VOL NO. 18, ISSUE 3, JULY-2024 PISSN- 2229-5348) |
C. P. Ravindranathan |
116 |
