XIME
2024 Volume 18 Issue 3

2024 Volume 18 Issue 3

VOL NO. 18, ISSUE 3, JULY-2024 PISSN- 22295348
CONTENT
Sl. No. Particulars Authors Page No.
1 A Study of the Impact of Artificial Intelligence on Digital Marketing – A Systematic Review of Literature (VOL NO. 18, ISSUE 3, JULY-2024 PISSN- 22295348) Atul A. Nimbalkar, Archana Singh 1
2 Factors Influencing Self-Reliance in Defence Capabilities of India: A Systematic Literature Review (VOL NO. 18, ISSUE 3, JULY-2024 PISSN- 22295348) George Jacob, N. M. K. Bhatta 9
3 Impact of Organizational Shared Values and Value Congruence on Organizational Performance: A Study of IT Companies in Bangalore City (VOL NO. 18, ISSUE 3, JULY-2024 PISSN- 22295348) Lokapavana Gouda, Shubha Muralidhar 26
4 Unlocking Micro Small and Medium Enterprises Potential: Addressing Financial Barriers through Government Initiatives (VOL NO. 18, ISSUE 3, JULY-2024 PISSN- 22295348) Nidhi Upendra Argade, Cs. Priya Chandok 37
5 CSR in Business School: Faculty’s Perception of University/College Social Responsibility (USR) Initiatives in Nepal (VOL NO. 18, ISSUE 3, JULY-2024 PISSN- 22295348) Krishna Khanal, Neha Arora 50
6 Assessing the Impact of Mergers and Acquisitions on Operational Efficiency: A DEA Approach (VOL NO. 18, ISSUE 3, JULY-2024 PISSN- 22295348) Sharvani, Jeelon Basha V 61
7 Pilot Study Analysis – Influence of Customer Reviews on Online Hotel Booking Intentions of Indian Consumers (VOL NO. 18, ISSUE 3, JULY-2024 PISSN- 22295348) Farah Koshy, N. M. K. Bhatta 69
8 Sustainable Investing: Navigating the Research Trends (VOL NO. 18, ISSUE 3, JULY-2024 PISSN- 22295348) Naresh Goud, Lata Lokanadha Reddy, R Prasanth Kumar 79
9 Performance of Trained Self – Help Group Women Entrepreneurs and Their Entrepreneurial Traits and Cultural Efficacy on Select Business Enterprises (VOL NO. 18, ISSUE 3, JULY-2024 PISSN- 22295348) Kadambari. K, V. Umola 94
10 A Qualitative Study to Understand the Factors Impacting Rural Livelihood Initiatives: Select Companies in India (VOL NO. 18, ISSUE 3, JULY-2024 PISSN- 22295348) Chandan Kumar, N. M. K. Bhatta, A Bhavani 102
11 Book Review – What Went Wrong with Capitalism: Ruchir Sharma (VOL NO. 18, ISSUE 3, JULY-2024 PISSN- 22295348) C. P. Ravindranathan 116

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