Brief Profile

Dr. J.Daniel Inbaraj completed his Bachelors of Engineering (Mechanical) from Karunya University, followed by Masters in Business Administration (M.B.A.) and Ph.D. in marketing from National Institute of Technology, Tiruchirappalli (NIT-T). He has 8 years of work experience in the field of Industry, Research, Teaching and Training.

He has worked with HCL Infosystems Ltd, Noida as Senior Executive-Sales (Account Manager) in handing IT solutions for defense establishments and public sector organizations and worked as a Faculty in Department of Management Studies, National Institute of Technology, Tiruchirappalli (NIT-T).

He has earned many credentials by conducting a number of workshops and Faculty Development Programmes. He also served as a resource person in training programmes conducted by reputed institutions to his credit.

He has published in some reputed journals like International Review on Public and Nonprofit Marketing, Journal of Retailing & Consumer Services, Journal of Media Business Studies and other reputed journals.

Area of Expertise

Marketing Management, Brand Management, Services Marketing

Research Interest

Cause related Marketing, Social Marketing, Cause Marketing, Ethical consumption.

Publications  

1. Gladys Stephen, J.Daniel Inbaraj, Dr. S.P. Anbuudayasankar, Mr. Poongkundran,(2019). Investigating the Influence of Audiences’ Movie-Viewing Motives on Attitude towards Brand Placement in Movies. Journal of Global Scholars of Marketing Science. [Accepted for publication, ABDC “B”, Emerging Sources Citation Index (ESCI) Indexed].
2. N.Thamaraiselvan, J.Daniel Inbaraj, Dharun Lingam, Gladys Stephen, (2018). The Moderating Role of Social Themes in Cause-Related Marketing Advertisements. International Review on Public and Nonprofit Marketing, 1-17. DOI:  10.1007/s12208-018-0208-4.[ABDC “B” ,Scopus Indexed]
3. N.Thamaraiselvan, B.Senthil Arasu, Gladys Stephen, J.Daniel Inbaraj, Dharun Lingam, (2018). The Influence of Audience Characteristics on the Effectiveness of Brand Placement Memory. Journal of Retailing and Consumer Services.DOI: 10.1016/j.jretconser.2018.06.008 [Web of Science Social Sciences Citation Index (SSCI), ABDC “A” ,Scopus Indexed]
4. N.Thamaraiselvan, B.Senthil Arasu, Gladys Stephen, J.Daniel Inbaraj, (2018). Brand placements: prevalence and characteristics in Bollywood movies, 1995-2015. Journal of Media Business Studies, DOI: 10.1080/16522354.2018.1460051. [Web of Science Emerging Sources Citation Index (ESCI), Scopus Indexed]
5. N.Thamaraiselvan, B.Senthil Arasu, Gladys Stephen, J.Daniel Inbaraj, (2017). Bollywood Industry in the Wake of Cost-Cutting Measures: Role of Quality Cues on Brand Placements. Journal of Communication Media Watch 8(3). DOI: 10.15655/mw/2017/v8i3/49149. [Scopus Indexed]
6. N.Thamaraiselvan, B.Senthil Arasu, J.Daniel Inbaraj, (2017). Role of celebrity in cause-related marketing. International Review on Public and Nonprofit Marketing, 1-17. DOI: 10.1007/s12208-017-0176-0.[ABDC “B” ,Scopus Indexed]
7. N.Thamaraiselvan, B.Senthil Arasu, J.Daniel Inbaraj, (2016). A Journey of Cause-Related Marketing from 1988 to 2016. International Journal of Business and Management, 11(11), 247. DOI: 10.5539/ijbm.v11n11p247.[ Indexed in ABDC “C”2016]

Conference Proceedings

1. Dr.J.Daniel Inbaraj, M. Prem, Highly Sustainable Agriculture, National Conference on “Social Issues: Changes and Challenges: (Interdisciplinary View), 25th January 2018, Fatima College, Madurai, India. (ISBN: 978-93-86782-36-6).
2. N.Thamaraiselvan, J.Daniel Inbaraj, B.Senthil Arasu, Cause Related Marketing-An Indian Way, National Conference on Recent Trends in Marketing-Opportunities and Challenges, 20th February 2013, National Institute of Technology, Tiruchirappalli, India. (ISBN: 978 93 81790 93 9).
3. N.Thamaraiselvan, J.Daniel Inbaraj, B.Senthil Arasu, A Literature Review on Cause Related Marketing, 2nd International Conference on Emerging Markets and Issues in Management, 19th -20th April 2013, VIT Business School, VIT University, Vellore, India. (ISBN: 978-93-5104-881-7).
4. D.Jublee, S.Karthikeyan, J.Daniel Inbaraj, Exploring Rural Retailing-An Indian Perspective, International Conference on Globalization is Irreversible: Need for Branding India Inc& Making MSMEs Competitive,2nd -3rd March 2012, Sree Saraswathi Thyagaraja College, Pollachi, India(ISBN: 978-81-910472-9-5)

Conference Presentations   

1. N.Thamaraiselvan, J.Daniel Inbaraj, B.Senthil Arasu, Cause-Related Marketing: A Review of Literature, Academy of International Business Conference 2013, 15th -17th April 2013, Indian Institute of Management, Bangalore, India.
2. J.Daniel Inbaraj, Social Marketing in the Indian context, International conference on New vistas of Indian Business in Global Scenario, 19th October 2013, Brahma School of Business, Namakkal, India.
3. D. Joseph Devadason, D.Jubliee, J.Daniel Inbaraj, Creating Harmonious organization through compassionate communication, National HR Conference on Workplace Turbulences and Tsunamis,24th  January 2013, Sardar Vallabhbhai Patel International School of Textiles & Management, Coimbatore, India.
4. D.Jubliee, S.Karthikeyan, J.Daniel Inbaraj, Reverse Monitoring –A Strategic HRD Tool, National HR Conference on Workplace Turbulences and Tsunamis,24th  January 2013, Sardar Vallabhbhai Patel International School of Textiles & Management ,Coimbatore, India.

FDP PROGRAMMES ORGANIZED

1. Faculty development programme on “Training Tomorrow’s Teacher ~ Teaching Through Technology," during 20th -24th November 2017, organized by National Institute of Technology, Tiruchirappalli, India.
2. Faculty development programme on “Data Minning and Data Analytics," during 6th -10th November 2017, organized by National Institute of Technology, Tiruchirappalli, India.
3. Research workshop titled “Three Days Workshop on Data Analysis Using SPSS” during 25 -27 November 2017, organized by National Institute of Technology, Tiruchirappalli, India.
4. Research workshop titled “Two Days Research Colloquium on Business and Social Sciences" during 11-12 November 2017, organized by National Institute of Technology, Tiruchirappalli, India.
5. Research workshop titled "Three Days Workshop on Structural Equation Modeling: Basic and Advanced Analysis " during01-03 December 2017, organized by National Institute of Technology, Tiruchirappalli, India.