Xavier Institute of Management and Entrepreneurship (XIME)

VOL NO. 5, ISSUE 1, JANUARY-2012 PISSN- 22295348
CONTENTS
CONTENTS
Sl. No.	Particulars	Authors	Page No.
1	From the Editor	Prof. J. Philip	3
2	The Draft National Policy on Electronics, 2011 (VOL NO. 5, ISSUE 1, JANUARY-2012 PISSN- 22295348)	Vinay L. Deshpande	5
3	Ethics in Business: A 21st Century Perspective (VOL NO. 5, ISSUE 1, JANUARY-2012 PISSN- 22295348)	Sesh Velamoor	30
4	Loyalty Programmes as CRM Strategy - A Reality Check (VOL NO. 5, ISSUE 1, JANUARY-2012 PISSN- 22295348)	Prof. R. Venkataraman and Ms. Sushma Rembert	27
5	Drivers and Level of Employee Engagement - A study with reference to the IT Sector (VOL NO. 5, ISSUE 1, JANUARY-2012 PISSN- 22295348)	Prof. Dr. N. Ramkumar and Prof. S. Soumya	55
6	Service Quality in 3 Star Hotels in Western India: An Exploratory Study on Domestic Travellers' views (VOL NO. 5, ISSUE 1, JANUARY-2012 PISSN- 22295348)	Christopher Bond and Vivek Mundra	69
7	Hurconomics: Metrics for the Talent Pipeline (VOL NO. 5, ISSUE 1, JANUARY-2012 PISSN- 22295348)	J. Sheeba Rosaline	86
8	Book Review: Civilization - The West and the Rest - Niall Ferguson (VOL NO. 5, ISSUE 1, JANUARY-2012 PISSN- 22295348)	Prof. C.P. Ravindranathan	93

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