Publications by Faculty Members
2021 – 22
2020 – 21
1. Prof. N. M. K. Bhatta, Dr Deepak Chandrashekar, (2020), Do Green Initiatives Make Business Sense? The Indian Case, International Journal of Innovation and Technology Management.
2. Dr N Meenarani, Divya Nair, (2020), Affective Priming Technique in Advertising - An Empirical study regarding Fast Moving Consumer Goods Sector, Academy of Marketing Studies Journal.
3. Mehraj Ud Din Bhat, Prof. Naseer Mohamed Jaffer, (2020), Personal Selling and Online Media: Correlation to Consumer Technology, International Journal of Advanced Science and Technology.
4. S Kumaraperumal, (2020), Adaptive Filtering and Artificial Intelligence Methods on Fetal ECG Extraction, Journal of critical Reviews.
5. Divya Nair, Dr N Meenarani, (2020), A Review of Prominent Models of Team Roles and Conceptualizing a New Model, Humanities and Social Sciences Reviews.
6. Prof. Rajendra Desai, (2020), Prediction of Visual Inventory using Store Display, Channel, and Product Variables, International Journal of Advanced Science and Technology.
7. Dr N.Meenarani, Gurudath N, (2021), Purchase Intention of Electric Vehicles: An Empirical Study in Bangalore, Paalarch's Journal of Archaeology of Egypt/ Egyptology.
8. Dr Roshni James, (2021), Phenomenological study of women entrepreneurs, Psychology and education.
9. Dr N M K Bhatta, Mini Sherino, (2021), A renewed path for skilling in IT/ITeS Sector for transition to the new normal, Psychology and Education.
10. Shivani Kapoor, Dr N. Meenarani, (2021), Antecedents and consequences of brand Equity - A Conceptual model for the services sector, Academy of Strategic Management Journal.
11. Dr Trinley Paldon, (2021), Assessing the Causality and Co-movements among the Nifty Largecap, Midcap and Smallcap Indices: A new Affirmation, Journal of Huazhong University of Science and Technology.
12. Dr K. Subha, (2021), Nurse Assertiveness on PTM and CSF Factors with Exceptional Position to Potential Skill Development in Multi-Specialty Hospitals, Elementary Education Online.
13. Prof. N M K Bhatta, Mini Sherino, (2021), Pursuing Growth in Developing countries through Community Capacity Building – An innovative approach towards Skills development, Elementary Education Online.
14. Dr N M K Bhatta, MiniSherino, (2020), Disruption to the Skills Ecosystem of India in the Wake of the New Normal Emerging Post ‘COVID-19’, Engineering/ AIJR Preprints.
15. Menon Sindhu R, Dr Jaffer Naseer Mohamed, (2020), Does Size Matter in Choice of Hospitals? An Empirical Study in Kerala, RVIM Journal of Management Research.
16. Dr Trinley Paldon, (2020), Do the Stock Indices follow a Random Walk and a Set Pattern, Journal of Accounting Research, Business and Finance Management.
17. Rekhapriyadharshini, Dr P David Jawahar, Dr K.A. Asraar Ahmed, (2020), Effect of Transformational Leadership on Organizational Citizenship Behavior: Mediating Role of Organizational Learning Culture, LBS Journal of Management and Research.
18. Sindhu R. Menon, Dr Naseer Mohamed Jaffer, (2020), Sustainability strategies of Small Hospitals in Kerala in times of COVID 19 Pandemic and Heightened competition, IUJ Journal of Management.
19. Dr Meena Rani, Bharadwaj Kaithapalli, Ankita Sinha, Apurva Mittal, (2021), Does branding influence consumers preference of restaurants, Business Studies Journal.
20. Dr NM Jaffer, Akansha Poptani, (2020), Environmental Protests and Corporate Governance Challenges, Shodh Sanchar.
21. Dr KA Asraar Ahmed, (2021), Travel in rental taxi services post coronavirus - An empirical study of travellers perception post - covid-19, Lockdown in Chennai City, Sambodhi.
22. Dr. K. Subha, (2020), Work from Home and Job Satisfaction in Pandemic Covid-19 Situation with Reference to Information Technology Employees, International Journal of Research and Analytical Reviews.
23. Dr N. Meenarani, Komal R Doshi, (2021), Digital Marketing Communication in FMCG Industry– A Case of Kaya Youth, Marico Industries Limited, India, International Journal of Innovations in Engineering and Technology.
24. Prof Ramesh Ranjan, (2020), Artificial Intelligence & HR Management, The Journal of Management Research.
32. Dr Jaffer Naseer Mohamed, (2020), The Best Demonetization Black Money Can Buy, Omega Book World - Publishers.
33. Dr Ramar Veluchamy, (2020), The Secret Psychology to become a Student Superstar, Notion Press / Kindle
2019 - 20
2018 - 19
2017 - 18
2016 - 17