Dr. C.N.S. Ramnath Babu

Sr. Assistant Professor, XIME Bangalore


Marketing Management

C.N.S. Ramnath Babu, is a B.E degree holder in Mechanical Engineering from National Institute of Technology (NIT), Tiruchirappalli and a MBA from Bharathidasan Institute of Management (BIM), Tiruchirappalli. He has also secured his PHD in marketing from Bharathidasan University, Tiruchirappalli.


He has over 13 years of experience in the leading auto component, automobile, auto fuel and telecommunications service companies. His industry experience involved Business development, Channel management and Key Account Management. He also served in a leading steel hot rolling mill that manufactured structural steel, bar stock and rails as supervisor immediately after his Under Graduation. He has over 9 years of experience in academics in management - marketing domain.


Area of Expertise

Business-to-Business Marketing, Sales and Distribution Management, Services Marketing, Marketing Management,


Research Interest

Consumer behavior, Relationship Marketing, Services marketing


Publications / Academic Honors / MDP or OBP

  1. Babu, C.N.S.R., & Sundar, S. July (2018).  Identifying key selection factors of Mobile Network Operator and analysing their importance versus performance from SME customers’ perspective. International Journal of Management Studies, 5(3/4), 23-34.
  2. Babu, C.N.S.R., & Sivanesan G. April (2019). Determining the critical selection factors of Mobile Network Operator using importance-performance analysis and Gap analysis from manufacturing enterprise customers’ perspective. International Journal of Research and Analytical Reviews, 6(1), 581-590.
  3. Babu, C.N.S.R., & Sundar, S. June (2019). Identifying the Switching Determinants of Mobile Enterprise Customers: The Perspective of Pull-Push-Mooring Model and Mobile Number Portability. Indian Journal of Marketing, 49(6), 21-34. [ABDC “C”, Scopus Indexed]


Conferences Presentations

Presented a paper titled “A Comparative Study of Factors Influencing the Choice Decision of Mobile Network Operators between Large and, Small and Medium Enterprise (SME) Customers” in the 17th AIMS International Conference on Management held at IIM Kozhikode during January 2-4, 2020 and published in the conference proceedings.

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