DOJ : 07 / 10 / 2024

Mr. Johnson Clement Madathil has successfully submitted his PhD thesis
on social media marketing strategies to the National Institute of
Technology Calicut. His research utilizes programming languages like
Python for data collection and processing, showcasing his technical
proficiency in data science.
He holds an M.Phil. from the Central University of Tamil Nadu and both a
Master of Commerce and a Bachelor of Commerce from Calicut University.
His academic interests span Data Science, Econometrics, Finance, and
Marketing.
Mr. Madathil has published several papers in respected ABDC (A and B
category journals) and SCOPUS-indexed journals. Notably, he received the
Best Paper Award at the 16th ISDSI Global Conference 2022, organized by
University of Albany, NY, and JAGSoM, India, and was recognized with a
Spotlight Paper award at the India Strategy Conference 2023, organized by
IIMA, IIMB, and ISB.