DOJ : 07 / 10 / 2024

Mr. Johnson Clement Madathil has successfully submitted his PhD thesis on social media marketing strategies to the National Institute ofTechnology Calicut. His research utilizes programming languages like Python for data collection and processing, showcasing his technical proficiency in data science.
He holds an M.Phil. from the Central University of Tamil Nadu and both a Master of Commerce and a Bachelor of Commerce from Calicut University.

His academic interests span Data Science, Econometrics, Finance, and Marketing.

Mr. Madathil has published several papers in respected ABDC (A and B category journals) and SCOPUS-indexed journals. Notably, he received the Best Paper Award at the 16th ISDSI Global Conference 2022, organized by University of Albany, NY, and JAGSoM, India, and was recognized with a Spotlight Paper award at the India Strategy Conference 2023, organized by IIMA, IIMB, and ISB.