Anshu is an IIT Kharagpur (B. Tech. & M.Tech. 2004) & ISB Hyderabad (PGPM 2009) graduate with experience of 16+ years - 13 years in the industry and 3 years in academics. Anshu’s industry experience spans companies such as Maruti, Dassault Systemes, Sun Group, and Accenture Strategy Consulting.

In his role as a Consultant with Accenture, Anshu was a trusted advisor to the CXOs of some of the world’s leading organizations in the automotive, consumer goods, travel, and industrial equipment space.

Anshu specializes in strategy formulation and large-scale business transformations across the value chain – from Sourcing to New Product Development, Innovation Management, Sales & Operations Planning, Go-to-market, and Sales acceleration.

Anshu is currently a faculty in Marketing and Analytics at XIME Bangalore. Anshu is also pursuing his Ph.D. from Symbiosis International University.

Area of Expertise

Industry areas: Automotive, Consumer Goods, Travel, Industrial equipment, and other tech-enabled businesses

Functional Areas: Marketing, Analytics, Technology Management, Innovation Management, Digital Transformation

Research Interest

Innovation Resistance, Consumer behavior, Service Quality, Digital disruption, and tech-enabled business models

Publications / Academic Honors / MDP or OBP

• Sharma, A. (2020). Attribute Preference Hierarchy Based Segments in the Indian Car Tyre Replacement Market–An Exploratory Study. Indian Journal of Marketing, 50(2), 52-66.
• Case Study – “The Cure.Fit Layoffs, in times of COVID19” submitted and is under blind peer review at Asian Journal of Management Cases.
• Published 12+ blogs on current topics in marketing and technology-enabled businesses.
• Co-authored multiple POVs for Accenture – e.g. “Masters of Rural Markets”, “Winning with the Digital Customer”, “Customer Experience & Digital Disruption” etc.
• Won Best Paper award at the International Conference on Contemporary Issues in Management (2019) organized by International School of Management.
• Appointed Mentor of Change by GOI under the Atal Innovation Mission
• Delivered MDPs on: Design Thinking & Innovation (10 MDPs, 600+ participants), Product Management (12 start-up founders, NASSCOM 10K), Digital Marketing Analytics
• Finalist in NHRD Showcase, Bangalore Dec’ 2019 for “Academia Innovation Best Practice”