Anshu is an IIT Kharagpur (B. Tech. & M.Tech. 2004) & ISB Hyderabad (PGPM 2009) graduate with experience of 16+ years - 13 years in the industry and 3 years in academics. Anshu’s industry experience spans companies such as Maruti, Dassault Systemes, Sun Group, and Accenture Strategy Consulting.
In his role as a Consultant with Accenture, Anshu was a trusted advisor to the CXOs of some of the world’s leading organizations in the automotive, consumer goods, travel, and industrial equipment space.
Anshu specializes in strategy formulation and large-scale business transformations across the value chain – from Sourcing to New Product Development, Innovation Management, Sales & Operations Planning, Go-to-market, and Sales acceleration.
Anshu is currently a faculty in Marketing and Analytics at XIME Bangalore. Anshu is also pursuing his Ph.D. from Symbiosis International University.
Area of Expertise
Industry areas: Automotive, Consumer Goods, Travel, Industrial equipment, and other tech-enabled businesses
Functional Areas: Marketing, Analytics, Technology Management, Innovation Management, Digital Transformation
Research Interest
Innovation Resistance, Consumer behavior, Service Quality, Digital disruption, and tech-enabled business models
Publications / Academic Honors / MDP or OBP