Mr. Anik Saha

Visiting Faculty

Marketing Management

Profile Summary

⚫ 19 Years of Corporate Experience ; DoB : 15th Feb, 1977
⚫ Industry Experience: Telecom, IT Solutions – Software & Hardware, Education Technologies
⚫ Key Profiles Handled: Strategy Head, Business Head, Marketing & Channel and System Integrator Alliance etc.
⚫ Business Size Handled : $ 40M per year turnover
⚫ Biggest Team size Handled : 20+

Academic Background

⚫ Post Graduate, IIM Bangalore (2006-’08)
⚫ B.Tech Mechanical Engineering, Kalyani Govt. Engineering College, West Bengal (1995-’99)

Organizations Associated With

• QUIKLRN Private Ltd. as Business Director (Present) : Education Technology (PaaS)
• ILANTUS Technologies as Director, Sales & Strategy, APAC : IT Software, Identity Access Management
• IBM India Private Ltd as APAC Strategy Head and South India Business Head, x86 server : IT Hardware
• AGILENT Technologies as Business Dev. Manage, India : Telecom Hardware
• JUNIPER Networks as Senior Escalation Engineer : Telecom, IP Networks
• RIVERSTONE Networks as Senior Escalation Engineer : Telecom, IP Networks
• INFOSYS Technologies as Software Engineer : Telecom, IP Networks

Business & Marketing: Key Strategic Projects Executed

• Business Strategy : Setting Business Goals and Developing overall GTM (Go-to-Market) Plans
: Budget Planning, Organizational Structuring
: Minority Investment Stakes with Ecosystem partner
• Customer Strategy : Market Research, Segmentation Analysis
: Geographic Expansion with flexible offering
• Product Strategy : Positioning, Gap Analysis, Product specific GTM plans
: New Product Launch, Demo Program setup with Distributors, Demand Generation Funds
• Pricing Strategy : Competitive Analysis, Developing ROI Tools
• Channel Strategy : Channel Capacity Planning in South East Asia
: System Integrator, Global consultants and ISV relationship
: Incentive Structure for Channel with promotions
• Promotional Strategy : Rebate Analysis and Optimization

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