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Faculty Publications

2020-21

  • Dr. Naseer Mohamed Jaffer & Mehraj Ud Din Bhat (2020) "Effectiveness of Digital Marketing on consumer purchase decision -Some insights from Bangalore based Consumers" Parishodh Journal.
  • Dr. Naseer Mohamed Jaffer & Mehraj Ud Din Bhat (2020) Understanding Online Consumer Behaviour Through Common Approaches. Parishodh Journal.
  • Dr. N Meena Rani (2020) “Let’s Drive Along- Carpooling: Congestion to Convenience (Case)” International Journal of Advanced Science and Technology Vol 29 No: 5S:
  • Mehraj Ud Din Bhat & Dr. Naseer Mohamed Jaffer (2020) "Personal Selling and Online Media: Correlation to Consumer Buying Intention". International Journal of Advanced Science and Technology Vol. 29, No. 7s, (2020), pp. 1557-1563".
  • S Kumaraperumal (2020) Adaptive Filtering and Artificial Intelligence Methods On Fetal ECG Extraction. Journal of critical Reviews.
  • K. Subha (2020) Work from Home and Job Satisfaction in Pandemic Covid-19 Situation with Reference to Information Technology Employees. International Journal of Research and Analytical Reviews (IJRAR).
  • Dr. N. M. K. Bhatta & Deepak Chandrashekar (2020) Do Green Initiatives Make Business Sense? The Indian Case. International Journal of Innovation and Technology Management.
  • Dr. N Meena Rani & Divya Nair (2020) “Affective Priming Technique in Advertising- An Empirical study regarding Fast Moving Consumer Goods Sector” Academy of Marketing Studies Journal Vol 24 Issue 3 ABDC- B Category journal.
  • Divya Nair & Dr. N Meena Rani (2020) A Review of Prominent Models of Team Roles and Conceptualizing a New Model. Humanities & Social Sciences Reviews, eISSN: 2395-6518, Vol 8, No 3, 2020, pp 1341-1349.
  • Menon Sindhu R & Dr. Jaffer Naseer Mohamed (2020) Does Size Matter in Choice of Hospitals? An Empirical Study in Kerala. RVIM Journal of Management Research
  • Prof Ramesh Ranjan (2020) Artificial Intelligence & HR Management. The Journal of Management Research, ISSN No.0973-9564, Vol 13, Issue 1.
  • Rajesh Palayil & Dr. Selvam Jesiah (2020) Experiential Learning Pedagogy-A Sustainability Model for Management Institutions in Bridging the Academia-Industry Gap. International Journal of Management (IJM), Volume 11, Issue 8, pp. 1379-1390, Article ID: IJM_11_08_126.
  • Dr. Jaffer Naseer Mohamed (2020) "Demonetization in sociology and Social Psychology Perspectives”. Journal of Management and Entrepreneurship.
  • Dr. Jaffer Naseer Mohamed (2020) "Demonetization in the Perspectives of Mainstream Liberal Economics”. Journal of Management and Entrepreneurship.
  • Prof. N M K Bhatta & Mini Sherino (2020) presented a paper on "A Vote-Face in the Trajectory of Skill India Movement- An analysis of the Renewed Path in the IT/ITES Sector in Bangalore " at Virtual Jaipuria international Management Conference (JIMC-2020)- "Envisioning Business- 2030”.
  • Mr. Muralidhar Deshpande (Ph.D. Scholar) (2020) presented a paper on "A Study on Application of Data Analysis Techniques in Effective Management of COVID-19 in India" at Virtual Jaipuria international Management Conference (JIMC-2020)- "Envisioning Business- 2030".

2019-20

  • Dr N Meena Rani and Dr. KVSN Jawahar Babu (2019) Tourism Development in Sunrise Andhra Pradesh. International Journal of Research in Management & Social Science, Volume 6.
  • Dr. N. Meena Rani & Mr Karthikeyan A C (2019).  Executive Compensation- Issues. Emerald’s Management Journal.
  • Prof Avil Saldanaha & Prof Rajendra Desai (2019). A Study of Calendar Effect on Stocks in the BSE. International Journal of Management Studies. ISSN 2249-0302 (print), ISSN 2231-2528(online).
  • Dr Sangeetha & Dr. Ramadevi (2019). Assessing the role of attrition in a diverse workplace environment. Journal of Management (JOM), Volume 06, Issue 2, ISSN 2347-3940 (print), ISSN 2347-3959(online).
  • Dr. Mary Metilda (2019). Entrepreneurship and Cognitive Biases: A review on overconfidence and illusion of control bias. International Journal of Research in Humanities, Arts and Literature ISSN(P): 2347-4564, E-ISSN: 2321-8878.
  • Dr. NMK Bhatta and Prof. Sabita Mahapatra (2019) Channel Management: A case of    Godrej Appliances Division Economic Times Case Centre.
  • Dr. N M Jaffer and Dr Amalanathan (2019) Insight into Corporate Social Opportunity of Skill Development Projects. IUJ Journal of Management.
  • Dr. N Meena Rani (2019) Organized Retail of fresh produce; Association Between                                 Purchase value frequency and perception. RJMSS, Singapore based Journal.
  • Deepak Chandrasekhar & MH Balasubramanya et al (2019) Effect of Innovation on Firm Performance - The case of a Technology Intensive Manufacturing Cluster in India. International Journal of Innovation and Technology Management.
  • Dr. N Meena Rani (2019) Expectations and perceptions regarding management       education: An assessment of students in Bengaluru. India South Asian Journal of Management (SAJM) C Category.
  • M. H. Bala Subrahmanya, H. S. Krishna, Chandrashekar and Deepak (2019). Technology Business Incubation for Start-Up Generation: A Literature Review Towards A Conceptual Framework. "International Journal of Entrepreneurial Behavior and Research (B Category).
  • Padmavati Koride (2019). A Comparison of Borrowing and Default Behaviour between Men and Women. Studies in Microeconomics (Scopus Indexed).
  • Dr. Naseer Jaffer, Vaishnavi Narendra, Divya Nair (2019) Conflict Management and Workers Conditions in context of contributions of Gandhi, Braverman and Graeber. Adalya Journal (UGC recognized).
  • Prof. Puneet Kumar & Dr Amalanathan (2019) Risk Optimization Analytics.  "IJSESD (International Journal of Social Ecology and Sustainable Development)
  • Scopus Indexed.
  • Dr. P. Amalanathan (2019) Impact of foreign aid on economic growth and poverty alleviation in India. The Empirical Economics letters ABDC.
  • Dr N Meena Rani, Ms Shivani Manchanda, Ms Sonam Mahnani, Mr Tanveer S Shekawat (2019) A Study on Consumer Preference and Perception regarding Snack Products with Specific Reference to Haldirams Think India Journal (UGC recognized)
  • Joshi, K. A., Chandrashekar, D., Brem, A. and Momaya, K. S. (2019) Foreign Venture Capital Firms in a Cross-Border Context: Empirical Insights from India Sustainability (Scopus Indexed)
  • Ms. Sheron Susan Varghese, Ms. Shyama S, Mr. Siddhant Recho Terang, Ms. Taruna G R, Mr. Shashank Mohan (Student Publication) (2019) a study on consumer behavior towards online food delivery apps. "Research Directions (UGC Listed)".
  • Mr. Amit Sejwal, Ms. Anamika Suman, Mr. Animesh Das and Mr. Anirban Sarkar (PGDM Students) (2019) Start-ups in India-Opportunities and Challenges. The International Journal of Analytical and Modal Analysis.
  • Souranil Mandal, Srishrti Sarma, Sonavane Mahesh, Soham Sahu (PGDM     Students) (2019). Understanding and Commitment of MBAs regarding ecofriendly   initiatives of businesses Adalya Journal (UGC recognized).
  • N. Meena Rani, K. Ramachandra (2019). A Study on Consumer Perception Regarding Buying Fresh Produce in Organized Retail Stores in Bangalore, India: Do Demographics Matter? Theoretical Economics Letters, 2019, 9, 2864-2884.
  • Rashmi Shettey (2019) MRIDA- Transforming the Livelihood: Role of Social Ventures in Harnessing the skills of Positional Entrepreneurs. India's Changing Paradigm - Skills and Entrepreneurship for Global Competitiveness.
  • Rashmi Shettey (Research Scholar) (2019) Crowd Funding for the Campaigns of NGOs - An Empirical Study Journal of Management & Entrepreneurship India’s Changing Paradigm - Skills and Entrepreneurship for Global Competitiveness
  • Dr NM Jaffer, Ms Agnus Baby, MS Rashmi Shetty & Mehraj Bhat (2019). Entrepreneurship Challenges in Behavioral Economics Perspectives - Some Insights. Journal of Adv Research in Dynamical & Control Systems Vol II Special Issue.
  • Dr. N. Meena Rani (2019). millennials and buying patterns Studies in India Place Names ISSN: 2394-3114 (UGC Care Listed Journal).
  • Srinivas Bandi, Purnima Gupta (2019) Performance of Mutual Funds in Indian Context Delhi Business Review
  • Dr NM Jaffer, Dr. P Amalanathan, Divya Nair and Imon Chakraborty (2019) Climate Change Management-some insights from a recent debate. TEST Engineering and Management (scopus indexed)
  • Dr. Bhavani Akkapeddi, Dr. N Meena Rani (2019) Admission Fiasco-A case of leading B-school in South India. Think India Journal (UGC Recognized)
  • Dr NM Jaffer Aashi Garg (2019) Labour Market Challenges and the National Education Policy. IUJ Journal of Management
  • Mr. Karan Mukesh Mehta, Mr. Kevin Thomas, Ms. Kirti Tyagi, Mr. Kishan Madeshiya (PGDM Students) (2019). A Study on Eco – Friendly Initiatives in the FMCG Sector Studies in Indian Place Names (UGC Care Journal)
  • Abin George, Arun Nair, Arpita Mohanty & N Gowtham (Students) (2019) Sports Retailing in India - The case of Decathlon. Think India Journal
  • Mr. Suman Kumar Rath, Ms. Sumashankari S, Ms. Sunidhi Sonthalia, & Ms. Supraja S (Student Publication) (2019) Millennials and Consumerism- An Empirical Study. Our Heritage (UGC recognized).
  • Ms. Somya Khandal Ms. Sonakshi Ms. Sneha KarMs. Sonali Ipsita and Mr. Shikhar Rastogi (2019) An Empirical Study on Why People Smoke? IMPACT: International Journal of Research in Humanities, Arts and Literature Volume 7, Issue 4, ISSN(P):2347- 4564; ISSN(E):2321- 8878
  • Sweta Choudhary Turya Tejaswita Vanya Srivastava Vijaya Abhishek (2019) A Study on Brand Awareness and Preference of Consumers regarding “Paper boat” in Bangalore IMPACT: International Journal of Research in Humanities, Arts and Literature Volume 7, Issue 4, ISSN(P):2347-4564; ISSN(E):2321-8878.
  • Ms. Tanvi Parijat Ms. Subhangi Rath Mr. Sudhanshu Jha (2019) Study on “Factors Affecting Purchase of Gold, Silver and Diamond Jewellery Online”. IMPACT: International Journal of Research in Humanities, Arts and Literature Volume 7, Issue 4, ISSN(P):2347-4564; ISSN(E):2321-8878
  • Ms. R. Soundarya Mr. Sudarshan Kartiketan Mr. Sudhakar P (2019) Factors Driving Consumers Perception towards Fitness Bands”. IMPACT: International Journal of Research in Humanities, Arts and Literature Volume 7, Issue 4, ISSN(P):2347-4564; ISSN(E):2321-8878.
  •  Dr. N M Jaffer, Ms. Agnus Baby & Ms. Vijaya Lakshmi (2019). Workers’ Conditions and Strategic Business Sustainability in Digital Era "Presented in international Conference organized by Jeppiaar Engineering College (MBA)".

2018-19

  • Dr. NMK Bhatta (2018). Innovation in State Owned Enterprises. International Journal of Strategic Innovation and Sustainability.
  • Dr. NMK Bhatta and Kajari Mukherjee (2018). Bridging Urban Rural Divide: SBI Youth for India Model. Journal of International Business Education. Volume 13:
  • Dr. NMK Bhatta and Prashant Salwan (2018). International Banking: SBI Osaka Experience. Journal of International Business Education. Volume 13.
  • Dr. NMK Bhatta (2018). Digitization in Banks in Developing Economies: Opportunity& Challenges.  Journal of Management Education.
  • Dr. NMK Bhatta, Mr Kartik Modi & Mr Harshal Lowalekar (2018). Revolutionizing Supply Chain Management the Theory of Constraints way: A Case. International Journal of Production Research.
  • Dr N Meena Rani and Pankaj Rana (2018). Impact of Demonetization on Apparel Retailing-A View from a Retailer’s Window’. IJEMR – Special Issue April 2018 - Online- ISSN 2249–2585 Print - ISSN 2249-8672 248 30, pp 248-251.
  • Dr N Meena Rani (2018). Consumer Preference Towards Purchase of Grocery Online-An Empirical Study in Bangalore. IJEMR – Special Issue Online - ISSN 2249–2585 Print - ISSN 2249-8672 248 30, pp 248-251.
  • Dr. Selvam Jesiah & Mr R Kumara Kannan (2018). Co-Integration Among the Stock Markets of BRICS   Economies. Journal of Contemporary Research in Management, Vol 13, N0.2.
  • Dr. Selvam Jesiah & Mr R Kumara Kannan (2018). Whether any co-integration exists among four Asian Tiger Economies and Indian Stock. Social science international research network, Vol 8, Issue 5[Sep 2018], ISSN 2231-4962.
  • Dr. Selvam Jesiah & Mr R Kumara Kannan (2018). Whether Change in Government in India has any role in the Co-integration of Developed Economics and Indian Stock Market?’. Sumedha Journal of Management, Vol 7 issue No 4.
  • Prof Chetan Chitre (2018). Trade and Culture: A Literature. International Journal of Management, Technology and Engineering ISSN No.: 224-745.
  • Prof Chetan Chitre (2018). Exchange Rate Disconnect Puzzle: A Literature Review. International Journal of Management and Social Science ISSN No.: 2455-2267.
  • Prof Ragesh & Prof Puneet Kumar (2018). Multi-period scheduling Analytics- A Case study on Nice-Opera Telecom Enterprise(NOTE). International Journal of Research and Analytical Reviews, e-ISSN 2348-1269.
  • Prof Ragesh & Prof Puneet Kumar (2018). Survey Optimization Analytics- A case study on Young Aid Research Associates (YARA). Journal of Computer and Mathematical Sciences (An International Research Journal ISSN 0976 - 5727 (print), ISSN 2319 - 8133 (online).
  • Dr N M Jaffer & Dr Amalanathan (2018). A Neo Liberal Golden Trap in India- Some Insights’ co-authored by Dr N M Jaffer & Dr Amalanathan was published in International Journal of Management Technology and Engineering ISSN No:2249-7455.
  • Dr N M Jaffer (2018). A book review ‘The Econocracy' (2017)’. Journal of Management Entrepreneurship, XIME.
  • Prof Shanmugam (2018). Digital Transformation in Enterprises. Journal of Management Entrepreneurship, XIME.
  • Prof Shanmugam (2018). Application of Neuroscience in Neuromarketing. Journal of   Management Entrepreneurship, XIME.
  • Dr. Selvam Jesiah (2018). Customer Knowledge Management Capability in Emerging Markets: Analysis of Website Knowledge Infrastructure of Global Retailers in Indian Context in 2018’. Journal of Academy of Marketing Science (JAMS) India Conference, ISB, Hyderabad and Georgia State University, US, ISB Campus, Hyderabad.
  • Dr Naseer Mohamed Jaffer and Dr Amalanathan Paul (2018). Rethinking Business Management in the Era of Globalisation and Technology Transformation. International Journal of Research in Management & Social Sciences, Volume 6, Issue 1 (VI): (ISSN 2322 -0899).
  • Dr. Joshin John (2018). Decision Insights for Shipbreaking using Environmental Impact Assessment: Review & Perspectives. International Journal of Strategic Decision Sciences (IJSDS), 9(1), 45-62.
  • Dr. Joseph Cherukara (2018). Evolution of Entrepreneurship theories through different schools of thought. Research Gate.
  • Dr Naseer Mohamed Jaffer and Dr Amalanathan Paul (2018). Rethinking Business Management in the Era of Globalisation and Technology Transformation. International Journal of Research in Management & Social Sciences, Volume 6, Issue 1 (VI):(ISSN 2322 -0899).
  • Mercia Selva Malar, Prof. Varkey and Rev. Godson Samuel (2018). Pollution Control with Nano Technology and Water Conservation: The Role of Palmyra palm. OISCA International, Global Youth Forum.
  • Dr. Mercia Selva Malar (2018). Transformative Finance and Gender. International Scholarly Research Journal for Interdisciplinary Studies (ISSN 2278-8808).
  • Dr. N M Jaffer (2018) Green New Deal-A race to the top? Journal of Management & Entrepreneurship.
  • Dr.Amalanathan (2018) A Road Map to GST. Journal of Management & Entrepreneurship
  • Dr N M Jaffer, Ms Vaishnavi & Ms. Poulami Das (2018) Health Care in the mainstream print media in India Health Care in the mainstream print media in India National Media Symposium at Jyothi Nivas College National Media Symposium at Jyothi Nivas College.
  • Dr N M Jaffer Ms. Tanvi Parijat (2018) Legal and Economic Implications of CSR Rules Presented in an International Conference on Law and Economics.
  • Dr N M Jaffer Mr. Chetan Chitre & Ms. Sindhu Menon (2018) A comparative study on Loan Waivers and Direct Income support on Inclusive Schemes Presented in an International Conference sponsored by Indian Economic Association.

2017-18

  • Prof. J. Philip (2017). Labour Law framework and its impact on Industry - A Comparative study across selected Nations. Journal of Management and Entrepreneurship, Vol. II.
  • Dr. Manoj Varghese (2017). Makeover of HR Professionals: Is HR Analytics redefining traditional models of HR and skillsets of HR Professionals. NHRD Journal.
  • Dr. Manoj Varghese (2017). HR Analytics-Impact on human resources function and skillset of HR professionals. NHRD Journal.
  • Prof. Naseer Mohamed Jaffer Ms. Mareena Mathew (2017). Positional Entrepreneurship: Theoretical and Policy Implications in Developing Countries. Journal of Management and Entrepreneurship, Vol. II.
  • Dr Naseer Mohamed Jaffer and Dr Amalanathan Paul (2017). Are Underdeveloped countries, under managed countries? Journal of Management Research and Analysis, Volume 4, Issue 3, ISSN: 2394-2762.
  • Dr. M.V.S Peri Sastry (2017). Evaluating Paragraph-Type Answers Online, using Text. CSI-Communications Magazine (June 2017), of the Computer Society of India.
  • Prof. G. Shanmugam (2017). Comprehensive Competency Building in the Knowledge Economy. Journal of Management & Entrepreneurship, Volume 12, Number 3.
  • Dr Naseer Mohamed Jaffer and Dr Amalanathan Paul (2017). Are Underdeveloped countries, under managed countries? Journal of Management Research and Analysis, Volume 4, Issue 3, ISSN: 2394-2762.
  • Dr. P. Amalanathan Paul (2017). Effects of working capital management on select FMCG companies in India. ACME Intellects International Journal of Research in Management, Social Science and Technology – ISSN 2320 – 2939(print) 2320-2793 (online) – Volume 20, No. 20.
  • Dr. P. Srinivasan (2017). Macroeconomic Information and the Implied Volatility: Evidence from India VIX. International Journal ‘Theoretical Economics Letters’ (ISSN Print: 2162-2078; ISSN Online: 2162-2086), Volume 7, Number 3, April 2017 (Publisher Scientific Research Publishing Inc. USA).
  • Dr. P. Srinivasan (2017). Linkage between India Implied Volatility Index and Stock Index. International Journal ‘Theoretical Economics Letters’ (ISSN Print: 2162-2078; ISSN Online: 2162-2086), Volume 7, Number 4, (Publisher: Scientific Research Publishing Inc. USA).
  • Dr. P. Srinivasan (2017). Analysis of Financial Performance of Selected Commercial Banks in India. International Journal ‘Theoretical Economics Letters’ (ISSN Print: 2162-2078; ISSN Online: 2162-2086), Volume 7, (Publisher: Scientific Research Publishing Inc. USA).
  • Ms. Purnima Thampi (2017). Organizational Role stress, Job Satisfaction and its impact on propensity to leave: A study on employees working in a Retail firm in Bangalore. Navasiddhant – Journal of Management, Entrepreneurship and Ethics (ISSN No: 2320-2017), Vol 3, Number 2, published by Bharatesh Educational Trust’s Global Business School.
  • Ms. Ranjana Varghese (2017). Political empowerment of women - How Does Information Technology help?’. International Journal of Engineering Technology and Applied Sciences, Volume 5 Issue 12 ISSN 2349-4476.
  • Ms. Ranjana Varghese (2017). Educational Transformations: What B-Schools can give to Business. Special edition of University News on the occasion of the AIU Central Zone Vice Chancellors meet 2017, Vol.55, No.50, Dec 11-17, ISSN: 0566-2257.
  • Mr. A John Thomas (2017). Exploiting Interrelationships Among Numbers to Expose Accounting Tricks. SSRN journal.
  • Mr. Sony Varghese & Mr. Davis Mohan (2017). A study on commoditization in the Indian capacitor industry. MIRROR, a Peer Refereed International Research Journal of Commerce, Management and Social Science Vol 7, No3, ISSN 2249-8117.
  • Mr. Sony Varghese (2017). Digital Marketing Media and Brand. International Journal of Scientific Progress and Research (IJSPR), issue 109, volume 38, No.2.
  • Dr. Joseph Cherukara (2017). Determinants of Organizational Success based on study among MSMEs of Kerala. Business Review and Research Journal, KMA.
  • Mr. Alok Krishna (2017). Building Brand Equity – In the digital era. International Journal of Management and Development Studies.
  • Dr. Arul Senthil Kumar (2017). Employees attrition in private banks in Coimbatore’- an Empirical study of stress among the sales executives and its repercussion. International Multidisciplinary Conference on Commerce, Management, Technology and Environmental.
  • Dr. Pachayappan, Panneerselvam (2017). Development of similarity coefficient for machine-component cell formation of cellular manufacturing system and its comparison. Asian Journal of Empirical Research, 7(6), 134-146.
  • Dr. Pachayappan, Panneerselvam (2017). Lean manufacturing – Leading or Fading in Industry 4.0’. ISDSI International Conference at IIM Tiruchirappalli.
  • Mr. B Radhakrishnan (2017). Consumer behavior Analysis based on Social Media Data: Hypothetical Sentiment Data Analyzer Solution to Enable Enriched Inferences. International Journal of Engineering Technology, Management and Applied Sciences, Volume 5, Issue 10
  • Ms. Lincy P.T (2017). The Role of Single National ID at Each Stages of a Citizen's Life Cycle. International Journal of Scientific Progress and Research (IJSPR), issue 114, volume 40, No.3.
  • Ms. Sakeerthi S (2017). The role of Self Help Groups-Bank Linkage Programs in the Financial Inclusion efforts in India. International Journal of Scientific Progress & Research.
  • Dr. P. Srinivasan (2017) Determinants of Corporate policy in India: A Dynamic Panel Data analysis. Academy of Accounting and Financial Studies Journal.
  • Dr. Deepthi Shankar (2017) Academic Entrepreneurship in India. Journal of Management
  •  and Entrepreneurship.
  • Dr. MVS Peri Sastry (2017) What next for Indian IT industry? Journal of Management and Entrepreneurship.

Student Publications

2020-21

Jaison George Jacob, Jonathan Raymond Ignatius, Jyoti Choudhary, Kanhaiya Mandhana (2021), Eco-friendly Initiatives by The Companies of Retail Sector. Dogo Rangsang Research Journal (UGC Care List)-Student Publications      

Harshit Sethi, Himanshu Shekhar, Jagadha, S, Jagriti Rajhowa,(2021) CSR Of Manufacturing Giant In India - A Case Of Reliance Industries Limited. Dogo Rangsang Research Journal (UGC Care List)- Student Publications

2019-20

  • Ms. Somya Khandal Ms. Sonakshi Ms. Sneha Kar Ms. Sonali Ipsita and Mr. Shikhar Rastogi(2019),An Empirical Study on Why People Smoke?. IMPACT:International Journal of Research in Humanities, Arts and Literature Volume 7,Issue 4,ISSN(P):2347-4564; ISSN(E):2321-8878
  • Sweta Choudhary Turya Tejaswita Vanya Srivastava Vijaya Abhishek (2019), A Study on Brand Awareness and Preference of Consumers regarding “Paper boat” in Bangalore, IMPACT: International Journal of Research in Humanities, Arts and Literature Volume 7, Issue 4, ISSN(P):2347-4564; ISSN(E):2321-8878
  • Ms. Tanvi Parijat Ms. Subhangi Rath Mr. Sudhanshu Jha (2019), Study on “Factors Affecting Purchase of Gold, Silver and Diamond Jewellery. Online IMPACT: International Journal of Research in Humanities, Arts and Literature Volume 7,Issue 4,ISSN(P):2347-4564; ISSN(E):2321-8878Consumer Preference regarding Cab Aggregator Services in Bangalore
  • Dr. Meena Rani Subhadip Chatterjee Soumik Mondal Saurajit Lenka(2019), Consumer Preference regarding Cab Aggregator Services in Bangalore. IMPACT: International Journal of Research in Humanities, Arts and Literature Volume 7, Issue 4, ISSN(P):2347-4564; ISSN(E):2321-8878
  • Ms. R. Soundarya Mr. Sudarshan Kartiketan Mr. Sudhakar P (2019), Factors Driving Consumers Perception towards Fitness Bands IMPACT: International Journal of Research in Humanities, Arts and Literature Volume 7, Issue 4, ISSN(P):2347-4564; ISSN(E):2321-8878
  • Ms. Sheron Susan Varghese, MS. Shyama S,Mr. Siddhant Recho Terang Ms. Taruna G R  Mr. Shashank Mohan(2019)  A study on consumer Behaviour towards online food delivery apps Research Directions
  • Mr.Amit Sejwal, Ms Anamika Suman, Mr. Animesh Das Mr. Anirban Sarkar(2019), Start-ups in India-Opportunities and Challenges, The International Journal of Analytical and Modal Analysis
  • Mr. Karan Mukesh Mehta, Mr. Kevin Thomas,Ms. Kirti Tyagi,Mr. Kishan Madeshiya(2019), A Study on Eco – Friendly Initiatives in the FMCG Sector Studies in Indian Place Names
  • Mr. Suman Kumar Rath, Ms. Sumashankari S, Ms. Sunidhi Sonthalia, Ms. Supraja S (2019), Millennials and Consumerism- An Empirical Study Our Heritage 
  • Abin George Arun Nair Arpita Mohanty N Gowtham (2019), Sports Retailing in India - The case of Decathlon Think India Journal
  • Souranil Mandal, Srishrti Sarma, Sonavane Mahesh, Soham Sahu (2019). Understanding and Commitment of MBAs regarding eco-friendly initiatives of businesses Adalya Journal (UGC recognized)
  • Mr. Suman Kumar Rath, Ms. Sumashankari S, Ms. Sunidhi Sonthalia, & Ms. Supraja S (2019) Millennials and Consumerism- An Empirical Study. Our Heritage (UGC recognized)

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