Areas of Specific Academic expertise:

• Effective Case Teaching Methodology: Certified and Trained by Harvard publishing house on a self-sponsored program in by professors of Harvard Business school in effective Case teaching.
• Case Writing and Teaching: Certified and Trained by IIMA
• Industry Intern/Trainer- Digital marketing
• Blooms Taxonomy: Trained and certified by NITTTR (National Institute of Technical Teachers Training and Research, Chennai, Ministry of Human Resource development, Govt. of India)
• Counselling / Mentoring

Areas of Industrial expertise:

Marketing, Administration, Materials management (Purchase, Inward, Outward Stores), Imports, Exports and Post sales export.

   Experience including teaching in other institutes /colleges, research, industry

Served as Head-MBA for Cochin university of Science and Technology and Bharathiar university affiliated Institutions and Head of Marketing for MBA program at School of Management, SRM University.Conducted Seminars, Workshops, FDP's and marketing events and programs. Had been associated with industries as a Trainer.

Worked as Coordinating Officer-Materials/ Sr. Officer-Commercial, Manager -Exports for a Textile Machinery Manufacturing Giant in collaboration with Rieter Machine works, Germany for 12 years.

Academic Experiences

• An Alumni of IIM Bangalore -EEP-Digital Marketing, Serve in Board of studies of various universities in addition to design and development of Curriculum and course material in Marketing and Retail management.

• Served as Guest faculty for Anna University, Bharathiar University, Mother Teresa Women's university, Alagappa university management programs.
• Served as Member of Board of studies and Board of examiners, Member - Board of question Paper Setters at Anna University, Cochin University of science and Technology, Mother Teresa Women's university and Member of Syllabus Committee and curriculum updation of MBA and other PG Courses.                  
• Served as Resource Person in Marketing for -ICICI Bank in Financial Sales & Marketing.
• Served as resource person for Training programs of Export promotion councils and District Industries centre.
• Worked as Marketing Consultant and Advisor for manufacturing/service sectors based in Coimbatore and units in Chennai. Worked as a Consultant for unorganized retail sector for small and medium enterprises. Work as Student counsellor, Mentor, Course co-ordinator, Program coordinator.

Achievements and Awards

• Received 'Best Professor of Marketing Award' on June 9th, 2020 followed by 'Top 30 Most dedicated Professor of Marketing Award on 8th April 2021. Had received Best Faculty awards during the tenure in teaching at Bharathiar university and Cochin university of science and technology affiliated Institutions.

Books Published/in progress:

• Authored Course Book titled “Introduction to Retail”
• Marketing for health care services-To be published
• Book on Brand Dilution is in progress.

Memberships

• Member -Madras Management Association
• Member-NHRD Network
• Member-National Digital Library
• Member -Indian Science Congress Association(ISCA)