Dr. Manoj Kumar B R is an academician, researcher, and trainer with over eight years of academic experience and an equal span of industry exposure. He holds a Ph.D. in Marketing from Bharathiar University, where his research focused on “Impact of COVID-19 on Online Purchase Behaviour among Work-from-Home IT Professionals.” He is also NET and SLET qualified in Management.professor (Marketing) with

Prior to XIME as an Assistant Professor, he has worked as Assistant Professor with Acharya Bangalore B-School (Bangalore), Sri Ramakrishna Engineering College (Coimbatore) and Nehru College of Management (Coimbatore), where he has taught courses such as Digital Marketing, Sales & Channel Management, Social Media Marketing, Financial Accounting, Advance Financial Management, and Research Methodology.

Dr. Manoj has published research in Scopus and UGC Care journals and has contributed as a reviewer and resource person in FDPs, workshops, and seminars. His areas of interest include digital marketing, e-commerce, sustainability, and analytics. He is committed to academic innovation, student mentorship, and research excellence.