‘An academician turned industry professional who returned back to academics after discovering that it was closest to her heart’ is what Elizabeth describes herself as. She started her career with Madras Christian College as a guest faculty before moving on for her Ph.D program in Marketing from IIT Madras. Then, lured by love for databases and analytics she moved into Analytics as an Associate Consultant with Fractal Analytics. Her work involved designing solutions for some of the largest Fortune 500 companies from across the globe. Some of her assignments involved developing text mining based solutions for organisations including one of the largest banks in India and a leading retailer in the USA. Having worked in CPG space for some time, she wanted to test her analytics skills in media planning and got the opportunity to work with Madison Communications, as Project Manager following which she moved on to Serco Global Solutions. Later she got back to her first calling as a teacher to DC School of Management and Technology, at Vagamon, where she spent 6 years teaching various subjects in the Marketing Domain. She has conducted an FDP on Business Journalism on August 4th and 5th, 2017 at DCSMAT Vagamon.