XIME

Faculty

Dr. K.A. Asraar Ahmed

Assistant Professor


Marketing Management


Dr. K.A. Asraar Ahmed is currently working as an Assistant Professor at the Xavier Institute of Management and Entrepreneurship. He is currently teaching courses like Business Analytics using R and Operations management. He pursued his PhD from Vellore Institute of Technology University Business School and his area of expertise in Business Analytics, Data Science using R, Quantitative Research, Business Research Methods, Econometrics, Marketing, R statistics, and Statistical Package for Social Science (SPSS). He is an active researcher and has published several national and international journals. To name a few 1.“Determinants of m-ticketing adoption using smartphone app among IT employees of Bengaluru city – an extended UTAUT2 approach” and 2.“Determinants of smartwatch adoption among IT professionals – an extended UTAUT2 model for smartwatch enterprise” are published in Australian Business Deans Council (ABDC) listed journals. He is highly experienced in demonstrating Structural Equation Modelling using LISREL, AMOS, Smart PLS and R software packages like ‘plspm’, and ‘semPLS’. He has conducted several workshops on Statistics and Data Science using R and SPSS software

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