Brief Profile

A professional with over 15 years of experience in both industry and academia, of which 9 years has been into multiple banking verticals – Personal Loans, Credit Cards, Mortgages and Forex during his stint with ICICI Bank, one of the leading private sector banks of India. His areas of interest include Retail Marketing and Product & Brand Management. He holds a degree in Mechanical Engineering from PSG College of Technology, Coimbatore and a PGDM from T A Pai Management Institute, Manipal. He is also an FDP alumnus from the Indian Institute of Management, Ahmedabad.

Area of Expertise

Retailing, Product & Brand Management

Research Interest

Retail, with focus on the development of the online retail space

Publications

•     Alok K, 2017, “Building Brand Equity – In the digital era”, International Journal of Development and Management Studies”, Vol.6, Issue 7, July, ISSN: 2320-0685
•     Alok K, 2017, “Understanding Banking Customers – New Age Techniques”, Intercontinental Journal of Marketing Research Review”, Vol.5, Issue 10, October, ISSN: 2347-1670