Prof .Swaminathan has wide ranging experience spanning over 35 years in media,
telecom, consumer durables and automotive industries in India, including 18 years
at the level of CXO . He has extensive experience  in managing organisations during
start up, growth, as well as mature phases of the businesses. He has played a
pioneering role in the introduction of wireless mobile communication to India and its
widespread use in the country. He has also worked extensively in the adoption of
products and services in rural and semi urban markets in India especially that of
Tractors, Mobile Telephony and Newspapers.
He is involved in helping small and medium sized organizations to scale up their
business operations and strengthen their senior management. He taught Marketing
to post graduate students as Visiting Faculty at IIM Ranchi.
He delivered a talk titled ‘ Wireless Connectivity for Rural Communities:
Opportunities for driving Economic Growth’ at The Future of Wireless
International Conference held in June 2011 at St John’s College, Cambridge , UK
 
Prof Swaminathan graduated with a B Tech from IIT Kharagpur and is a postgraduate in
Management from IIM Ahmedabad
His areas of interest and specialization are Marketing and Business Strategy; Brand &
Product Management; Sales & Distribution Management; Planning and Launch of New
Businesses; Organization Change Management; Mentoring CXOs for Leadership
Effectiveness