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Faculty

Mr Sanjeev Chinnamanthur

Senior Assistant Professor

   
  

Marketing Management


Mr Sanjeev Chinnamanthur, a humble-business-leader-turned-teacher, is an experienced professional, brings over two decades of Industry experience in FMCG & Telecom in Marketing and Sales. With an indomitable will to “give” unconditionally the wealth of learning, spanned over two decades of experience, in domestic and international markets sharply focussing on “consumer/Customer Understanding” and delivering “new business growth”. Prior to joining XIME, at Dayananda Sagar Business Academy, DSI Group Institutions in Bangalore, he has served as a Faculty for one year and then got elevated to Department Head role handling and developing BBA Department for the Institution and was later heading corporate relations.   

As Marketing Director at AWCC, last stint in corporate sector before shifting to education, Mr Sanjeev contributed a great deal to the overall revenue growth of the Organization with his laser-sharp customer-centric approach that resulted in a turn-around for voice business revenues. Adding to his vast amount of industry experience, he has acted in the capacity of Circle Marketing Head in Tata Teleservices, Product Head for Reliance Communications based out of DAKC, Mumbai, handling North Region of India, and prior to that he has worked with various established brands viz., Bharti Airtel, Aircel Cellular, Essar Group in Telecom and in FMCG sector, Cadbury India (Now a part of Mondelez) Parle Biscuits Ltd.  

Pursuing PhD from Dayananda Sagar University in Marketing, Sanjeev’s core competencies include Strategic Marketing, Brand Management, Customer Life Cycle Management, Product Management, General Management, Leadership, Sales & Distribution, and People Management.

 

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