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PGDM | B.Tech Automobile Engg
Brand Management, Marketing Strategy, Digital Marketing, Consumer Behaviour, Product Innovation, D2C Business Models, E-commerce.
23 years in corporate FMCG sector
Prof. Anand Rangachari is a seasoned marketing professional with over 20 years of experience across leading FMCG and consumer brands, including Wipro Consumer Care, Baskin Robbins, SABMiller, Britannia, and Mars. He currently serves as a Business Head and academic, bringing extensive industry expertise and practical insights into management education.
Throughout his career, he has led brand strategy, product innovation, and large-scale marketing initiatives that have contributed to significant business growth and market share expansion. His professional experience encompasses brand management, digital marketing, direct-to-consumer (D2C) business models, and consumer behavior.
Prof. Anand has successfully launched and scaled brands, developed high-impact communication campaigns, and built strong digital and e-commerce ecosystems. His practitioner-led approach combines strategic thinking with execution excellence, enabling students to connect marketing concepts with real-world business challenges.
