Xavier Institute of Management and Entrepreneurship (XIME)

VOL NO. 15, ISSUE 1, JANUARY-2021 PISSN- 2229-5348
CONTENT
CONTENT
Sl. No.	Particulars	Authors	Page No.
1	Marketing Healthcare Services to Indian Women – What Works? (VOL NO. 15, ISSUE 1, JANUARY-2021 PISSN- 2229-5348)	Sindhu R. Menon, Naseer Mohamed Jaffer, Chandan A. Chavadi, Monika Sirothiya	1
2	A Six Point Agenda for TV Serials (VOL NO. 15, ISSUE 1, JANUARY-2021 PISSN- 22295348)	T. S. Srinivasan	17
3	Marketing Pink (VOL NO. 15, ISSUE 1, JANUARY-2021 PISSN- 2229-5348)	Lekshmi S. P, Aishanya Nigam	21
4	Factors that Influence Change in Consumers' Behavior Towards Online Shopping (VOL NO. 15, ISSUE 1, JANUARY-2021 PISSN- 2229-5348)	Ramar Veluchamy, Pooja Agarwal, Priyanshu Mishra, Riya Agarwal	27
5	A Study on Customers’ Perspective on Home Loan from Federal Bank (VOL NO. 15, ISSUE 1, JANUARY-2021 PISSN- 2229-5348)	Umang Bhalla, Tanushree Sarkar	63
6	Book Review: Indians - A Brief History of Civilization by Namit Arora (2021) (VOL NO. 15, ISSUE 1, JANUARY-2021 PISSN- 2229-5348)	Charishma Narayan	76

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