VOL NO. 6, ISSUE 1, JANUARY-2013 PISSN- 22295348 | |||
CONTENTS | |||
Sl. No. | Particulars | Authors | Page No. |
1 | From the Editor | Prof. J. Philip | 3 |
2 | Industry-Academia Linkages in R&D and Innovation (VOL NO. 6, ISSUE 1, JANUARY-2013 PISSN- 22295348) | Prof. R. Natarajan | 5 |
3 | Assessment Centres (VOL NO. 6, ISSUE 1, JANUARY-2013 PISSN- 22295348) | Rangan Mohan | 23 |
4 | Role of Knowledge in Relationship Marketing: Capabilities, Organizational Learning & Competitive Advantage (VOL NO. 6, ISSUE 1, JANUARY-2013 PISSN- 22295348) | Sriram D. | 36 |
5 | Rural Marketing Mix of Select Packed, Hygienic and Cosmetic Products - An Empirical Study (VOL NO. 6, ISSUE 1, JANUARY-2013 PISSN- 22295348) | Prof. V. Narasimha Rao and Dr. A.V.V. Siva Prasad | 57 |
6 | Book Review: Pax Indica: Shashi Tharoor (VOL NO. 6, ISSUE 1, JANUARY-2013 PISSN- 22295348) | C.P. Ravindranathan | 86 |