Purpose: Based on the human-entrepreneurial congruence perspective, this paper examines how Entrepreneurial Traits and Entrepreneurial Culture affect Enterprise Performance. It provides insights into how factors like culture and personality traits influence the performance of women entrepreneurs who have received Self-Help Group (SHG) training.

Design/methodology and approach: The study employs both qualitative and quantitative techniques. Enterprise Performance is considered the dependent variable, while Entrepreneurial Traits and Entrepreneurial Culture are the independent variables. A total of 582 respondents were surveyed using a structured questionnaire, and the data was analyzed using SPSS 21 software.

Findings: With reference to Self-Help Group Trained Women Entrepreneurs in various districts of Kerala, a favorable association between Entrepreneurial Traits, Entrepreneurial Culture, and Enterprise Performance was identified. The results indicated a beneficial effect on business performance across different districts in Kerala. The study highlights the entrepreneurial performance of self-help group-trained women entrepreneurs and the strong correlation between entrepreneurial culture and entrepreneurial traits. According to the results of the ANOVA test, the independent variables, Entrepreneurial Traits and Entrepreneurial Culture, significantly predict the dependent variable, Enterprise Performance.

Originality/value: The study’s pertinent findings reveal that the performance of Self-Help Group Trained Women Entrepreneurs was substantially influenced by their traits and culture. These findings can be utilized to design and tailor effective training programs.

Entrepreneurial Traits, Entrepreneurial Culture, Enterprise Performance, Self – Help
Group Trained women entrepreneurs