This research focuses on purchase Decision of individual with respect to the need & importance of insurance products in individual’s life. In the last 2 decades, considerable changes observed in the saving and investment behavior of individuals in India. Generally, every individual saves & invests to achieve their financial goals, however availing an insurance plan is also equally important to safeguard our family from Financial Losses due to uncertainties. Insurance planning is an unavoidable part of Financial Planning and awareness about Insurance products is a must for every individual. Personal Accidental Insurance is part of Insurance Planning which covers Accidental Death and Disability. The research paper highlights the factors influencing the Purchase Decision of individuals toward a Personal Accidental Insurance plan. This research paper is in continuation with our previous paper published on the awareness of Personal Accidental Insurance and focuses to understand factors influencing the Purchase Decision of 130 salaried individuals from Pune City. The result of the survey will help to identify the most influential Factor in purchase decisions about Personal Accidental Insurance

Buying Behaviour, Life Insurance, Health Insurance, Accidental Insurance, Medi-claim, Influencing Factors, etc.