Fast-moving consumer goods (FMCG) demand is increasing by the day. In the Indian market
today, we see a plethora of FMCG product names. Corporate sectors have already recognized
the tremendous prospects available in the rural sector and are attempting to capitalize on them
through strategies focused specifically on rural markets. However, the concern is how well these
brands are addressing customers' needs in the Indian market. Keeping this in mind, the article
seeks to demonstrate how satisfied consumers are with FMCG product brands. According to
existing research, product quality, service quality, packaging of the product, and product price
all impact consumer happiness. So, in this article, an analysis is performed to determine the
relationship between customer satisfaction and other chosen independent variables. This article
examines overall customer satisfaction with household care goods in odisha state in terms of the
rural market environment

Customer Satisfaction, Service Quality, Product Quality, Price of Product, Packaging of
the Product