Service classification criteria are used to segregate service organizations into specific categories
and generalize marketing interventions for them. the rise of the internet and peripheral
technologies in the past couple of decades led to the emergence of 'New-age services', which
employ the internet as the core of their operation. these service organizations often may not
adhere to service rules and constructs laid out by classical service literature in the past. this paper
discusses a set of novel classifications for meaningfully classifying New-age services. the study
employs an exhaustive review of service literature from the past four decades and attempts to
structure gaps in the existing literature from a New-age service point of view. the propositions
made for service segregation criteria and services themselves are expected to aid managers in
adopting suitable marketing interventions for New-age services, channelizing marketing efforts
efficiently, thus improving return on marketing investment (RoMi)

internet Services, lovelock, New-age Services, Service Classification, Services Marketing,
Service Typology