Framework
01
MDA/E
Operations & Process Design
Break any corporate system into its mechanics, dynamics, and emotional outcomes.
Who should attend
Built for leaders who own outcomes.
- Mid-to-senior corporate executives
- Product Managers
- HR Leaders
- Functional Heads across Marketing, Sales, Operations, and Product
Why G.A.M.E.
Five frameworks. One integrated playbook.
01
5 elite behavioural design frameworks, 1 program: MDA/E, HEXAD, Octalysis, JTBD, and the Hooked Model
02
Redesign a real, underperforming process from your own organization, not a hypothetical
03
Case studies from Starbucks, Deloitte, Duolingo, and Nike
04
Peer and faculty critique on every design, not just theory
05
Leave with a roadmap you can present to your leadership team on Monday
What you'll master
The five frameworks.
Every framework is taught in a compact 20-minute unit, then applied to a real problem from your organization.
Framework
02
HEXAD
HR, L&D & Talent Engagement
Profile stakeholders and employees beyond generic personas.
Framework
03
Octalysis
Sales & Campaign Performance
Balance sustainable (White Hat) and urgency-driven (Black Hat) motivation.
Framework
04
Jobs-To-Be-Done
Product Excellence & Experience
Uncover what customers are really hiring your product to do.
Framework
05
Hooked Model
Customer Success & Retention
Design habits, not just one-time engagement.
5 → 1
Five frameworks, one Monday-morning roadmap.
Your 2-day journey
From behavioural mechanics to executive roadmap.
Day
016 hours
Foundations, Motivation Architecture & Product Innovation
- 1Deconstructing Behavioural Mechanics (MDA/E)
- 2User-Centric Profiling & Motivation (HEXAD)
- 3Core Drives & Complete Behavioural Design (Octalysis)
- 4Aligning Product Innovation with Customer Needs (JTBD)
Day
026 hours
Habit Loops, Enterprise Functions & Strategy Execution
- 1Building Habit-Forming Enterprise Solutions (Hooked + Fogg)
- 2Gamifying the Revenue Engine (Octalysis × JTBD for Sales)
- 3Human Capital Excellence & Training Architecture (HEXAD for HR)
- 4Capstone Workshop: Analytics, Ethics & Executive Roadmap Pitch
Learn by doing
Executive Action Learning, not passive theory.
Brief 20-minute frameworks, followed by case analysis, live design sprints, and structured peer and faculty critique. You leave with a redesigned process, reviewed by the room, not a certificate in a drawer.
Meet your facilitator
Sujitesh Das
CXO & Extrapreneur | Gamification Strategist & Architect | Faculty at IIMs++
A framework-first practitioner helping organizations move beyond points and badges to behavioural systems that drive measurable business outcomes across Marketing, Product, Sales, Operations, and HR.
linkedin.com/in/sujiteshProgram details
Quick facts.
- Duration
- 2 Days · 12 Hours
- Format
- In-person, Executive Action Learning
- Dates
- 25th and 26th September 2026
- Venue
- XIME Bangalore
- Fee
- Rs.16,000 + GST
- Seats
- Limited, to preserve the design-sprint format
Reserve your seat
Seats are limited by design.
The design-sprint format depends on tight cohorts and close critique. Register early to hold your place.
- Personal follow-up within 24 hours
- Pre-work sent one week before Day 1
- Optional 1:1 process-diagnostic call
Program at a glance
Sept252026
Sept262026
- Venue
- XIME Bangalore
- Teams
- Group Discounts for Corporate Teams