Area of Expertise
Service Marketing, Advertising, General Management.
Research Interest
Online Retail, with a focus on customer loyalty and repurchase intention
Paper Presented
1. “Health Care Financing: The Impact of comprehensive health Insurance Scheme in Mitigating Major and minor morbidity among the BPL families in Kerala” in an international conference on Health System in Asia: Equity, Governance, and Social Impact Conference during 13-16 December 2013, Singapore Organized by Elsevier &World Bank
2. “Search Engines –A critical Success factor in online Marketing “in National Conference on Contemporary Issues In Ethical B2P at Karpagam Academy of Higher Education, Coimbatore on January 2016
Paper Published
1. Published an article titled “Search Engines - A Critical Success Factor in Online Marketing” in Bonfring International journal of industrial engineering and Management Science, February 2016. (ISSN: 2250-1096)
2. Published an article on “Brand building through social media marketing-Indian experience,” in the ‘International Journal of Marketing and Technology, Vol.07 Issue-1, (January 2017) ISSN: 2249-1058.
3. Published an article on Attitude of customers towards e-mail as tool for e-marketing in International Journal in Management and Social Sciences, Vol 5 Issue -3 , March 2017, ISSN: 2321-1784.
4. Published an Article in IJSPR (UGC Approved Journal) titled" Digital Marketing Media and Brand Communications” in August 2017
5. Published an article titled “A study on the level of commoditization in the Indian metropolitan capacitor industry “in the international journal MIRROR (UGC Approved) December 2017 issue with ISSN: 2249-8117.
6. Published a paper titled “Digital Transformation in Global Retail Industry and Scope for Indian Retailers “in the International Academic Journal of Business Management, (Vol 5 Issue - 2, June 2018)
7. Published an article titled “THE INFLUENCE OF CORPORATE BRANDING AND ITS EFFECT ON CUSTOMER LOYALTY WITH SPECIAL REFERENCE TO BRAND TREEBO” in the International Journal of Emerging Technologies and Innovative Research (ISSN:2349-5162) Volume 6, Issue 6 in June 2019.
8. Published an article titled “IS OTT MARKET A DISRUPTION TO PAYTV INDUSTRY” in the International Journal of Research and Analytical Reviews. (ISSN:2348-1269) Volume 6, Issue 2 in June 2019.
9. Published an Article Titled “The Influence of Demographic Factors on the Customers of Online-Shopping with Special Reference to Kochi City" in Scopus Indexed Journal of Adv Research in Dynamical & Control Systems, Vol. 12, 01-Special Issue, 2020.
10. Varghese, S., Vandana,M. (2021).Consumer Consumption Pattern of The FMCG Sector during COVID 19, Zeichen Journal, DOI: 15.10089.ZJ.2020.V6I3.285311.2293 [UGC Group2]
11. Varghese, S., Selvin C. (2021). “Is OTT Industry a Disruption to Movie Theatre Industry?” Academy of Marketing Studies Journal, Volume 25, Issue 2 in March 2021.( ABDC, B rated Journal)
12. Varghese, S., Mansi Agarwal. (2021).” Impact of Social Media on Consumer Buying Behavior” Saudi Journal of Business and Management Studies, Volume 6, Issue 3 in March 2021.( Google Scholar Indexed)
13. Varghese, S.; Nandhini M.(2021).” Study on factors affecting satisfaction of customers towards online shopping in Kochi city” Turkish Online Journal of Qualitative Inquiry, Volume 12 issue 6, July 2021. (Scopus Indexed)
Book Chapter
1. Varghese, S., & Bose, S. (2021). Corporate Social Responsibility, In Somasekharan, T. M. & Ajeev, K. (Eds.), Commerce Management & Economics, (pp. 61-70). Kolkata, Asian Press Books.