Prof. Shanmugam Gnanasambandam

Adjunct Faculty


Systems Management

Brief Profile

His qualifications includes - B.Tech (Electronics & Communication), M.Tech (Telecom Systems Engineering) and PGDM (Marketing). He has 25+ years of work experience in the IT/Telecom industry, built by organizations like Infosys, Siemens Communication Software, Tata Telecom and academic institutions.
His Technology/Domain area of work includes – IT, Telecom, Customer Relationship Management (CRM), Enterprise Mobility Solutions and Business Intelligence. His functional areas of work spans across Customer Service Management, Product Development, Group/People Management, Operations/Process Management, Project Management, Consulting and Training.
His current areas of interests include Digital Transformation, Neuro Science and Neuro Marketing, Artificial Intelligence and Machine Learning, Data Science. With his interest in continuous learning, he has pursued a good number of online certification courses in Harvard ManageMentor and Coursera on behavioral skills and emerging trends. He has published several articles in his areas of interest, through his blog, LinkedIn posts and articles in journals and conferences.
He is passionate about Technology, Learning, Teaching, Mentoring, People Development, Writing and Knowledge Sharing.
At XIME he teaches courses in Marketing, Systems and General Management, which includes Written Communication, Marketing Management, Consumer Behaviour, Digital Marketing, Customer Relationship Management, and Management Information System and Performance Management Systems.

His research interest is mainly on application of technology (e.g. Digital Technologies, Artificial Intelligence and Machine Learning, Data Science) and Psychology (e.g. Neuroscience), for improving humanity (e.g. Education, Healthcare) and business (e.g. Customer Relationship Management, Business Process and Productivity Improvement).

Area of Expertise

Domain/Technology Areas of Expertise: IT, Telecom, Enterprise Mobility, Customer Relationship Management (CRM) and Business Intelligence.

Research Interest

Functional Areas of Expertise: Customer Service Management, Product and Solutions Management, Project Delivery Management, Consulting, Operations, People Management, Competency Building, Business Development.

Publications/ Academic Honors/ MDPs Conducted

  • Need for Comprehensive Competency Building in the Knowledge Economy (Paper presented in the 2nd International Academic Conference on 'Entrepreneurship & Innovation in the Knowledge Economy' at XIME, Bangalore and published in XIME Journal of Management and Entrepreneurship).
  • Digital Transformation in Enterprises: Demystified (Paper submitted and accepted for publication forthcoming XIME Journal of Management and Entrepreneurship).
  • Importance of Mentoring in building High Performance Teams (Posted in LinkedIn and in my blog).
  • Technology has transformed banking customer experience in the last few decades: We are comfortable, what about our grandparents and parents? (Posted in LinkedIn and in my blog).
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