Faculty

Dr. Meena Rani N

Assistant Professor

  

Economics & Finance


Brief Profile

  • MBA (Marketing) from Acharya Nagarjuna University
  • M.Com (Banking) from Acharya Nagarjuna University
  • M.Phil in Management from Bharathidasan University
  • Qualified UGC-NET in Management
  • Submitted Ph. D Dissertation in Management to Jawaharlal Nehru Technological University- JNTUH, Hyderabad

Area of Expertise

Business Environment, Organisation Behavior, Marketing Management, International Marketing, Services Marketing, Distribution and Supply Chain Management


Research Interest

Retailing of fresh produce, retail supply chain management, ethical and environmental issues and inclusiveness in policies of public interest


Publications/ Academic Honors/ MDPs Conducted

  •  “Balanced Scorecard and its Relevance in Healthcare” published in Adarsh Journal of Management Research, Vol 2, Issue 1, March 2009 pp 51-58
  • “Consumer Perception Towards Service in Organised Retail Settings with Reference to Aditya Birla Limited at Tirupati-An Empirical Study”, Adarsh Journal of Management Research, Vol 5, Issue 1, March 2012 ISSN: 0974-7028, pp 50-59
  • “Customer Relationship Management Implementation in Retail Sector”, Zenith International Journal of Multidisciplinary Research, Vol.2 Issue 11, November 2012, ISSN 2231 5780, pp 102-111
  • “A Study on Customer Experience In Modern Retail Stores With Reference To Big Bazaar, Hyderabad”, Global Research Analysis, Volume: Issue: 2, July 2012, ISSN: 2277-8160, pp 65-67
  • Strategies For Seizing Rural Markets- A Checklist For FMCG Firms, Volume: 1, Issue: 2 July 2012, Global Research Analysis, ISSN: 2277 – 8160

 

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