Mr. Sreejith Ummathiriyan holds a Masters degree in Business Administration (MBA) from IIT Kanpur and a Bachelors degree in Electrical & Electronics Engineering (B.Tech) from REC (NIT) Calicut. He is UGC NET JRF qualified in Management.
Sreejith has varied industry experience ranging from manufacturing to market research to banking and has been associated with Ingersoll Rand, AC Nielsen Org-MARG and State Bank of India.
His research interests include consumer behaviour, pricing and market research in the marketing discipline. He has published papers in reputed peer-reviewed international journals.
U.Sreejith, Anagha Shukre (2016) - Determinants Affecting Buying Decisions of Consumers for Counterfeit Products: An Exploratory Study in Raipur, India.- The East Asian Journal of Business Management: Vol.6 No.4 pp.19-26
Sanjeev Swami, Neelabhro Deb, Sudhir Nagle, Sreejith Ummathiriyan and Bindumadhavi P. (2005) - Job Search at Naukri.com: Case Study of a Successful Dot-Com Venture in India,(In - Contemporary Research in E-Marketing, Volume II, Editor: Sandeep Krishnamurthy, Idea Group, Inc., Hershey, USA (ISBN: 1-59140-824-5))